Marketing


Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

 
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The Facts about Score Counselors to America's Small Business

By: Small Business Administration

Government Reference Publication

Good ideas for starting or expanding a small business are everywhere. But how do you get to the next step ? turning those ideas into reality?

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Small Business Development Centers

By: Small Business Administration

Government Reference Publication

If you?re seeking advice or management and technical assistance for your current or prospective small business, the small business development centers, administered by the U.S. small business administration, can help.

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Small Business Assistance on the Information Superhighway

By: Small Business Administration

Government Reference Publication

Anyone with access to a computer and a connection to the internet can literally have a wealth of small business information at a keystroke. The U.S. small business administration has made it easier than ever to speed along the information superhighway to find exactly the right help in the shortest amount of time. Today, small business owners and entrepreneurs can check into the SBA?s world wide web site and find free, online courses taking them step-bystep through the pr...

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U.S. Small Business Administration

By: Small Business Administration

Government Reference Publication

The facts about the microloan program for entrepreneurs : the microloan program combines the resources and experience of the U.S. small business administration with those of locally based nonprofit organizations to provide small loans and technical assistance to small businesses.

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Equity Investment Sources for Small Business

By: Small Business Administration

Government Reference Publication

The small business investment company program congress created the small business investment company program in 1958 to fill the gap between the availability of venture capital and the needs of start-up and expanding small businesses. Licensed and regulated by the U.S. small business administration, sbics are privately owned and managed, profit-motivated investment firms.

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Sba U.S. Small Business Administration the Facts about the New Sba...

By: Small Business Administration

Government Reference Publication

The SBA franchise registry is a national registry of franchise programs whose franchisees and prospective franchisees receive expedited loan processing when applying for SBA financial assistance. The registry eliminates the lengthy document review process otherwise associated with a franchisee?s application for SBA financial assistance.

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The Facts about the Wnet Roundtable the Small Business Mentoring P...

By: Small Business Administration

Government Reference Publication

If you?re a woman who is new to owning a business, seasoned advice from experienced women business owners can be invaluable. The U.S. small business administration established the women's network for entrepreneurial training in 1988 as a one-to-one mentoring program that matched successful businesswomen with emerging entrepreneurs in mentor/prot‚g‚e relationships. Then groups of women of varying experiences began to meet and provide support for one another, often bringin...

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Business Plan for Small Service Firms

By: Small Business Administration

Government Reference Publication

Introduction : a business plan can provide the owner-manager or prospective owner-manager of a small service firm with a pathway to profit. This publication is designed to help an owner-manager develop a business plan.

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Check-List for Going into Business

By: Small Business Administration

Government Reference Publication

Introduction : owning a business is the dream of many americans ... Starting that business converts your dream into reality. But there is a gap between your dream and reality that can only be filled with careful planning. As a business owner, you will need a plan to avoid pitfalls, to achieve your goals and to build a profitable business.

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Computerizing Your Business

By: Small Business Administration

Government Reference Publication

Introduction : the purpose of this publication is to help you forecast your computer needs, evaluate the alternatives, and select the right computer system for your business. Micro- or personal computers (pcs) make it economically possible for small businesses to acquire electronic data processing equipment. With its business applications, a microcomputer system provides professional management planning and control capabilities that can help you reach your goals for grow...

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The Smart Approach to Protecting Your Business

By: Small Business Administration

Government Reference Publication

Managing risk is good business : managing your business?s risk exposure is now more important than ever. Today, even a minor incident may result in expensive legal action. Careless hiring practices can lead to significant workers? compensation or general liability claims. Routine maintenance and small repair jobs left undone can snowball into major property expenses. Loss of equipment or computer data because of a fire can stop your production or even shut down your business.

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How to Start a Quality Child Care Business

By: Small Business Administration

Government Reference Publication

Introduction : owning and operating a child care business can be a very challenging and rewarding career. Success in this field requires dedication, love and patience. The work day is longer than a normal eight-hour day, but the satisfaction of watching children grow and develop will be worth the extra effort. If you are interested in starting a child care business, this publication will help you plan, prepare and operate your business. It explains the step-by-step proce...

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Challenges in Managing a Family Business

By: Small Business Administration

Government Reference Publication

Introduction : when you put up your own money and operate your own business, you prize your independence. It's my business, you can tell yourself, in good times and in bad. In a family company, however, it's our business. When family members work together, emotions may interfere with business decisions. Conflicts may arise as relatives see the business from different perspectives. Those who are silent partners, stockholders and directors are likely to judge capital expen...

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How to Write a Business Plan

By: Small Business Administration

Government Reference Publication

Introduction : there are two main purposes for writing a business plan. The first, and most important, is to serve as a guide during the life of your business. It is the blueprint of your business and will serve to keep you on the right track. To be of value, your plan must be kept current. If you spend the time to plan ahead, many pitfalls will be avoided and needless frustrations will be eliminated. Second, the business plan is a requirement if you are planning to seek...

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Business Plan for the Small Manufacturer

By: Small Business Administration

Government Reference Publication

Introduction : a business plan can provide the owner-manager or prospective owner-manager of a small manufacturing firm with a pathway to profit. This publication is designed to help an ownermanager draw up a business plan. In building a pathway to profit you need to consider the following questions: what business am i in? What goods do i sell? Where is my market? Who will buy? Who is my competition? What is my sales strategy? What merchandising methods will i use? How m...

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Business Plan for the Small Construction Firm

By: Small Business Administration

Government Reference Publication

Introduction : a business plan can provide you, the owner-manager or prospective owner-manager of a small construction firm, with a pathway to profit. This publication is designed to help you develop a business plan. In building a pathway to profit you need to consider the following questions: what business am i in? What do i sell? Where is my market? Who will buy? Who is my competition? What is my sales strategy? How much money is needed to operate my firm? How will i g...

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Planning and Goal Setting for Small Business

By: Small Business Administration

Government Reference Publication

Introduction : many authorities on business management identify the five major functions of management as ! Planning. ! Organizing. ! Directing. ! Controlling. ! Coordinating. The planning and controlling functions of management often receive less attention from the small business owner-manager than they should. One way to more effectively fulfill these two functions is through effective goal setting. The success of a business will depend on its long-range goals for sale...

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Business Plan for the Small Retailer

By: Small Business Administration

Government Reference Publication

Introduction : a good business plan gives the small retail firm a pathway to profit. This publication is designed to help an owner-manager develop a sound business plan. To profit in business, you need to consider the following questions: what business am i in? What goods do i sell? Where is my market? Who will buy my goods? Who is my competition? What is my sales strategy? What merchandising methods will i use? How much money is needed to operate my store? How will i ge...

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U.S. Small Business Administration

By: Small Business Administration

Government Reference Publication

Introduction : this brochure gives quick and easy access to basic program information, identifies the intended customer and describes how the SBA delivers the agency?s services. ? program lists each SBA program by name. ? function summarizes the purpose of the program. ? customer identifies the customer(s) served by the program. ? delivered through identifies the means through which the SBA delivers the program. Contact information is on page 42; SBA field offices are li...

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Title Ii--Small Business Regulatory Fairness

By: Small Business Administration

Government Reference Publication

Sec. 201. Short title : this title may be cited as the small business regulatory enforcement fairness act of 1996. Sec. 202. Findings. Congress finds that-- (1) a vibrant and growing small business sector is critical to creating jobs in a dynamic economy; (2) small businesses bear a disproportionate share of regulatory costs and burdens; (3) fundamental changes that are needed in the regulatory and enforcement culture of federal agencies to make agencies more responsive ...

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